Hope everyone is doing well!
Just wanted to put up a brief announcement today. I’m going to be changing things up a tad on here.
We’re going to be going to one day a week, publishing on Thursdays.
There are a number of reasons for the change.
For starters, I’ve been researching the most successful publications, and almost every one of them is once a week. (Same thing for podcasts. The most successful ones that you find on Apple, Spotify, etc, are once a week — with the great exception being re-broadcasts of television cable shows, or in news situations where it’s a full-time enterprise).
Also, I know that once a week would be of better quality, allowing for higher-quality writing and recording.
Finally, I have reached out to many of my paid subscribers and even some of them have admitted that they get behind or skip/miss editions with it being twice a week. I know people are super busy, and I get that. But if even my paying folks aren’t reading/listening to every edition, then twice a week is too much.
So, for all of these reasons, I’m going to move to a once-a-week publication on Thursdays.
I also wanted to say that I’ve become convinced based on my research of talking with other creators and my own paid subscribers that people convert to paying subscribers based on a patronage/support reason; not for some benefit such as unlocking a day early, commenting as a paid subscriber, or receiving exclusive paid-post-only editions.
So the posts will be free to everyone on Thursdays.
This once-a-week schedule will have one added advantage, besides simply quality. That advantage is that by moving to once a week, I’ll be able to put out occasional breaking news editions, instead of just waiting a day or two for the Tuesday or Friday edition, when the news by that point was already stale.
The bottom line is I think that once-a-week releases will allow for higher-quality writing and podcasting, as well as occasional breaking news alerts that are timely.
As always, I am super appreciative of everyone’s support!
If you have any questions, please free to reach out to me. And if I don’t hear from you, you’ll see the next episode in two days! I’m already hard at work on it!
Stan R. Mitchell